“Who even likes pop music anyways?”
This is a common question among those who do not prefer the light, energetic, and electronic infused tracks that live in today’s Billboard Top 100. Pop music has morphed over the years based on technology and cultural norms, but the question posed by music hipsters and connoisseurs alike remains unanswered. Who are the 363,000 pop enthusiasts who purchased Michael Jackson’s Invincible in the first week of sales?
Among the Big Five Personality traits we’ve previously discussed, those who exhibit high agreeableness are most likely to find themselves purchasing pop music. These music listeners are some of the most flexible, although their preferred sounds consist of energetic tracks that resonate with their peers. Popular music fits this mold.
Agreeable listeners also tend to have a strong emotional reactions to any new music they consume. Their openness to different genres makes them more likely to appreciate combination genres like Michael Jackson’s R&B-pop Invincible or Rob Daiker’s rock-pop Binary Affairs. No matter what the combination, it seems like agreeable music lovers are most likely to engage these pop tracks.
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